How To Sell On Amazon For Beginners [A Comprehensive Guide]

Fear not, intrepid sellers, for we are here to guide you through the labyrinthine path to success. From setting up your seller account to mastering the art of product optimization, we'll walk hand in hand, unraveling the mysteries and seizing every opportunity along the way.

Selling on Amazon is not just about listing products; it's about crafting an irresistible narrative that compels customers to click that "Add to Cart" button. Together, we'll delve into the intricacies of product photography, persuasive copywriting, and the mystical realm of search engine optimization (SEO). Prepare to transform your products into enchanting works of art that captivate the hearts and minds of your potential buyers.

But wait, there's more! We'll uncover the secrets of winning the Buy Box, navigate the treacherous waters of pricing strategies, and master the art of customer service that will have your buyers singing your praises. Your success on Amazon hinges not only on the quality of your products but also on the exceptional experience you provide to every customer who graces your virtual doorstep.

Join us on this extraordinary expedition into the realm of Amazon, where dreams become reality and fortunes are forged. Dare to dream big, for the possibilities on this colossal marketplace are limited only by your imagination and determination. So fasten your seatbelts, gather your wares, and let's embark on this exhilarating adventure together!

What is Amazon and how does it work?

Amazon is a very large eCommerce and retail website that deals in buying and selling books, music, movies, housewares, electronics, toys, and many other items.

Here’s how Amazon works. It has a website, as well as mobile applications. Amazon uses these to connect sellers with millions of customers and earns a commission on each sale.

Amazon also offers a few services that assist sellers in selling to customers. One of such services is Fulfilment by Amazon (FBA), and we will talk about that later in this post.

What are the requirements to sell on Amazon?

Anyone can sell on Amazon, as long as they reside in a country that is approved for Amazon sellers. You can see the full list of the countries accepted for Amazon seller registration. From Nigeria to Brazil, and the UK, you can sell on Amazon from almost every country around the world.

If your country is accepted, then you should proceed with your Amazon seller account registration. You will need to provide the details below.

• Tax information
• Your phone number
• A chargeable credit card
• Your bank routing number
• Your bank account number
• Any government-issued national ID

Amazon seller pricing plans, and which one is best for you?

There are two types of accounts on Amazon, or better put, two pricing plans available to Amazon sellers.

Amazon Individual or Standard plan

This plan is free to create, but Amazon will charge a flat fee of roughly $1 on each sale (aside from the usual commissions). Note that this fee will be deducted immediately after each sale.

This means if you have 100 sales in a month, you will be charged $100.

Amazon Professional or Premium plan

This plan costs $40 per month. Sellers using this plan won’t be charged any fee per sale (aside from the usual Amazon commissions).

This means that if you have 100 sales in a month, you will still have to pay $40, and not a dime extra. It’s a flat fee and you can sell as many times as you want.

Amazon Individual vs Professional plan: Which is best for beginners?

If you’re a beginner and you have faith that you can have more than 40 sales in a month, then the professional plan is best for you.

If you’re a beginner that wants to tread carefully and observe how many sales you can have in a month, you can start with the individual plan and later switch to professional.

How to create an Amazon seller account and start selling to customers

Follow these steps to create an Amazon seller account and start selling:

1. Register your Amazon Seller Account

On your browser (Chrome, Opera, Edge, etc), visit Amazon Seller Central and navigate to the account registration page.

On the page, provide your name, email, and password. On the next page, you’ll be asked to provide your tax details and some information about the products you want to sell on Amazon.

2. Apply for seller account approval

Note that this step depends on your category, as some sellers may not need to apply for it.

Sellers in popular categories like Clothing & Accessories, Shoes, Handbags & Sunglasses, Jewelry etc, usually need approval before joining Amazon.

Sell on Amazon: Mobile app download

Do you know that Amazon has a mobile app for sellers? After creating your account on a browser, you can download the mobile app and manage your Amazon seller account right from your mobile phone.

Android phone users can download the Amazon seller app from the Google Play Store. Users of iPhone devices can also download from the Apple App Store.

What is the Amazon Seller Central?

After completing your registration as an Amazon seller, you will be able to access your Seller Central account.

Amazon Seller Central is like a menu dashboard, from which you can control and monitor everything going on on your account.

You can use your Amazon seller central account to:

• Add product details
• Update your inventory
• Manage your payments
• Contact Selling Partner Support

And lots more.