After Facebook, Instagram is currently the second-largest social media platform worldwide. You'll discover how to develop your Instagram account in this article.
As of the time this article was being written, Instagram had approximately 1.393 billion monthly active users. Here are 7 effective strategies for growing your Instagram account and gaining more followers.
Best 5 ways to grow your Instagram account
Here are the top 5 strategies for expanding your Instagram following:
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1. Optimize your Instagram bio
Make sure your bio is optimized before focusing on how to develop your Instagram account and gain more followers. What does the term "optimized" mean?
If your Instagram account were a website, the home page would be your Instagram profile. Your Instagram profile is accessible from nearly every page in your account, just way a website's main page is accessible from all other web pages.
How will other users understand the objective of your Instagram account if it lacks or has a subpar bio, image captions, a suitable username, or a profile picture? And why would people follow or interact with the account if they don't know the goal?
Even before they interact with your photos, the majority of Instagram users are likely to check your Instagram bio. Their first impression of you, your career (this is optional), your interests (extremely important), and your values should be based mostly on a quick glance through your profile.
The information below should be in your bio if you want your Instagram account to flourish.
- values that you uphold
- a succinct explanation of your work
- a powerful and fearsome Call-to-action
- a connection to your personal or company website
Remember to post an image that represents what you want to be recognized for as well.
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2. Post creative content
Being creative doesn't necessarily imply writing consistently formal or professional pieces. Additionally, you ought to publish relatable, fascinating content for your audience.
Your audience will like your postings if they are relevant to their everyday lives. What's in it for you, though, then? The problem is this.
People won't want to stop feeling good after reading your material if they like it. They will therefore follow your Instagram account in addition to responding to and commenting on your posts there.
And before you know it, 2 has turned into 5, 5, 12, 23, 200, and so forth. One morning you'll simply notice how much your Instagram account has developed thus far.
What kind of content should I post on my Instagram account?
You should first write this down. Instagram is primarily a visual platform. As a result, the content you should post should consist of the items listed below.
- Photo posts
- Video posts
- IGTV videos
- Instagram Stories
3. Know when to post, and when not to
Every activity has its time. Instagram posting should be done strategically. Don't publish your content at arbitrary times.
You can try different things every hour of the day and every day of the week to observe when your engagement is at its highest.
But what if your Instagram account is brand new and you don't have any followers to test your ideas on?
The ideal hours and days to post on Instagram have been studied by everyone and their brother. The solutions are never the same, so keep in mind that what works for a buddy might not necessarily work for you.
Examining your account profile is the most accurate technique to determine the ideal day and hour for posting on Instagram. You ought to consider these elements.
- The niche, category or industry your account is based on
- Is your account localized or general? If the former is the case, then what region do most of your audience reside in?
- What time is your audience most active?
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4. Use the right hashtags
Look for hashtags that work. The appropriate usage of hashtags is a key factor in growing your Instagram following.
In many respects, hashtags are quite helpful. We'll talk about a few of them.
1. Posts about a certain topic can be grouped together using hashtags.
2. By using hashtags, you can connect with people who aren't currently following you.
Now, utilizing hashtags correctly is just as important as doing so. Consider the scenario where you wish to upload content about a football game.
The hashtag "#soccer" is ineffective because it is overly inclusive. What are the chances that your post will be read given the vast number of posts that have previously linked to it?
Use more targeted hashtags in its place. Find and employ trending hashtags that are closely relevant to the topic or current event you wish to write about in your content.
Up to 30 hashtags can be used per post on Instagram. However, according to social media experts, each post should only contain nine.
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5. Collaborate with influencers
On Instagram, you should establish relationships with influencers and persuade them to publish and share your content.
There are two methods to go about this.
1. Speak with influential and well-known figures who rule your sector. Anyone with a sizable following is also a possibility.
Persuade them to highlight you on their page by offering to pay for it. If they accept, it will be fantastic news because you will be able to communicate with all of their fans at once.
2. Approach an Instagram influencer and persuade them to use your products; after they do, ask them to post about their experience.
Get people to add your Instagram account's hashtag to their posts as well. Offers for discounts and promotional codes are another option.
When influencers promote your Instagram profile or website, some of their followers will be redirected there.
From there, you may interact with them, expand your Instagram following, and grow your Instagram account.
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Conclusion on How to Grow an Instagram Account
Other advice and strategies exist for expanding your Instagram presence and attracting additional users. These five are a good place to start, though.
Avoid purchasing false followers because they will merely increase your number without providing any meaningful engagement. Also keep in mind that Rome wasn't constructed in a day.
Organic processes take time. However, there are still some options, such as Instagram advertising and paid promos, if you want faster results and are prepared to pay for them.